Social Media Best Practices in 2023

Content amplification is a multichannel approach that uses paid, owned, and earned media to promote and distribute content. The objective of amplification is to increase your brand’s reach while encouraging your audience to move seamlessly through your sales funnel.

As businesses continue to connect with customers staying at home. Now is the time to revise your social media strategy and incorporate some of our top social media marketing tips.

Work Out the Art of Link Giving to Generate Authoritative Backlinks

Call to action or (“CTA”) is the next big thing! With a link back to a pertinent page on your site where possible. After reading your content, give your readers somewhere to go next – to the blog post you’re promoting or a relevant page on your site – rather than continuing to scroll down their feed. Adding a call to action and link permits your users to further engage with your brand. It is a long process, but if it is planned carefully, you have a better chance of success.

Reach New Audiences Through Native Advertising

Native advertising is an exceptional technique to amplify your content and get featured on a network of distributors. The best part about this type of advertising is that it is not so easily ignored compared to a banner ad. It takes form into an interesting blog post or infographic, which boosts your content. The advantage of native advertising is that it can ingest new audiences and gain higher number of impressions than a banner ad.

Facts: Native advertisements saw an average of 10% higher purchase intent and brand affinity than traditional display ads.

Get More Likes, Shares and Follows with Smart Social Buttons

Having social buttons on your website shows how many likes, shares on each social media channel you have for a post. It’s a social verification, offering validation that your content is valuable. The impact of social buttons shows an increase of the credibility for your brand. These buttons will help the visitors amplify your content.

Make the Most of Original Images

It’s one of  most basic of social media marketing tips, but images never get old. If you have the time, equipment, and ability, get the high quality, artistic lifestyle imagery you need to bring your product or service to life. Attracting images are not only important for social media, but also for displaying your products and services on your website, in blog posts, on product pages and more. Almost all the social, online and offline marketing is image-driven. If you spend on images, there will be no end to their use. Some of the free tools that you can use are Canva, Envato, Pixabay, Unsplash, etc.

Use Storytelling to Receive a Social Boost

Stories sell. That’s a demonstrated fact. There is a difference between a good story and a great one. You need to add a personal touch in everything you write to connect with your readers. Your story should connect with people emotionally. Using storytelling to receive social boost is one of the best social media amplification strategy. Evernote lets you create timeless stories using various forms of multimedia that you can share online. If used properly, the story can go viral.

Use Hashtags

Hashtags can be used across platforms, on Facebook, LinkedIn, Twitter, Instagram, and any platform you’re likely using to promote your business. Here are a few social media marketing tips for using hashtags:

• Make extra efforts to use hashtags on Twitter and Instagram.
• Try using hashtags that users will search for.
• Don’t use too many hashtags per post. It looks spammy.
• It might be applicable to use more hashtags on Instagram, but keep it limited to around 5 per post. Consider adding your hashtags in the first comment on your post, so that they don’t detract from your caption.
• Create new hashtags that are unique to your brand, or a particular event you’re
• Research and use trending hashtags.

Outperform Your Content Through Paid Social Amplification

Amplify your content with paid social ads. Paid advertisements could be an easy way to promote your post on multiple channels. Almost all social media platforms have paid content amplification options. The traditional paid social amplification methods include Twitter ads, Google + post ads, and Facebook ads. Paid ads make your business visible. If you decide to see how far you can reach with paid social ads, carefully craft your ad for success. As mentioned above, use a captivating image, call to action, and link back to your site.

Make a Content Calendar

This tip emphasizes the importance of planning to provide the best possible content to your users across channels, to drive maximum engagement. If you are posting on various social media platforms, multiple times a week, organization is key. Decide on a set number of times to post on each platform per week, and create a calendar planning and drafting out posts for each month, ahead of time, so that there is no last minute rush. You can always edit and add more posts to the calendar that are topical and timely.

Consider using apps like:

• Google drive
• Loomly
• Evernote
• Microsoft Excel Downloadable Template
• Hootsuite

Getting more people to read your piece of content remains a high priority for many marketers. It is still a long debated subject. Marketers love media monitoring. You need to think of the long term. If your content is an outstanding piece, people will link to it, but you need to give it a push just to get it rolling on the ground. There are many content amplification services and tools out there that can help you out with this. But no matter what content amplifier you are using, your content needs to be exceptional. There is no content amplification definition or formula, be it lead generation or sponsored content, that will make you automatically win links. It is effective content, content distribution, media monitoring, content strategy and earned media that will take you there.  No matter what you do, keep in mind your main purpose, target and aim: the user. Get the help of content amplification tools mentioned above, and indeed, if you put great content in front of your marketing strategy, it can be driving traffic and users. Yet, it might not be enough.  Content writing is great but you need to amplify it in order for it to be effective!

We hope this helps you. Contact us at [email protected] or visit www.thesocialturtle.com for further queries.

.